Basically, Image Optimizer transforms images into more conveniently moveable and viewable on the screen by creating derivative images of various sizes and formats. Then the best one is dynamically selecting as per the device when a request is made by ab end-user. It is a process or technological advancement that aims to make the overall viewing digital experience much better and hassle-free.

Benefits of Image Optimizer

Adjustments in the size and format of the image combine together and send a positive SEO signal to search engines. This helps your website rank higher in the search results. Apart from that, there are many other advantages that are ensured with image optimization: 

Shorter Download time

Experience an end-to-end solution with API to archive, manage, and deliver transformed images based on customer-defined policies. Let’s have a look at the list of Image Optimizer capabilities that are popular among developers:

Improved website experience 

How much time do you wait for a website to fully load before you reach the edge of your patience limit and give up? Studies show any website that takes more than 10 seconds makes a bad first impression. Users prefer a website that loads in under 2 seconds. So optimization of all your website images can help improve your overall website experience for the visitor. 

Reduced the load on Server

Bigger images and videos that go on your website landing pages not only take a long time but take up a huge space on your servers. That is where Image optimization comes in. It proves to be extremely useful in saving server memory and reducing extra server load. For instance, you have 2 similar images, one image size is 900kb whereas the other is optimized and is 340kb. The latter one will take less space on the server and will save you bandwidth.

Higher conversion rates

Better customer and user experience lead to a higher conversion rate and image optimization can play a huge part in that. Even a matter of few nanoseconds delay can change user behavior and the pages that take longer to load can decrease customer satisfaction by 16%. 

Around half of the users abandon a website if the loading time is higher than 3 seconds. So when it comes to better performance and a higher conversion rate, especially for e-commerce websites, image optimization is absolutely essential. 

Image Optimizer for OTT Apps 

Optimizing every image and serving various frontend screens and devices could be a big hassle, especially when it comes to an OTT platform. An image is optimized once it’s processed to the suitable format, dimension, resolution, and quality fit for your end-user. For OTT platforms, there are two methods used for image processing, pre-generation, and an on-the-fly approach, with the latter being the most widely used. In an on-the-fly service, images are transformed as and when a frontend requests for a specific image.

IO makes responsive web design significantly easier, cheaper, and more efficient in many ways;

1. Image or video assets are provided by creative services, third parties, or users in the form of one high-quality, pristine file. 
2. Image or video file is embedded in user experiences of applications, web pages, or apps.
3. The Intelligent Edge Platform receives a user request and obtains detailed information about the user context, including browser, device types, and the quality level of the end user’s current networking connection.
4. Image & Video Manager works on top of the Intelligent Edge Platform and utilizes its edge compute capabilities and user context insights to optimize image and video assets.
5. Optimizations can be defined and controlled via policies and can be applied to individual images (or groups of images) based on rules.
6. The Intelligent Edge Platform delivers great user experiences and optimizes infrastructure offload as it scales to meet peak traffic demand.

Image Optimizer for SaaS

IO is a software as a service (SaaS) solution that automatically optimizes and enhances images and videos for every user on the fly. Each user is provided with the ideal combination of quality, format, and size that is best suited for that user’s browser, device, and network connection at the very moment they access a website or mobile app.

5centsCDN image optimization can help you improve your online business with minimum effort.