Currently, content marketing is leveraging CDNs for industries that include video, games, voice, mobile content, etc. Specifically talking about heavy imagery and motion pictures, they take up a lot of space and bandwidth to process which slows down the customer viewing experience. Enters CDN. They are critical to providing lightning-fast access to web content. Imagine scrolling through a website that seems super interesting with some stunning products, a visitor goes to a product page, plays a video to have a proper look at the product and it takes ages to load. Such a waste, right? CDN saved the day in such cases and in general.
Businesses often rely on technology that increases their efficiency in today’s modern age of online shopping, content marketing, and the digital world. Serving online content to customers is no easy task, you need the right tools, skills, and most importantly the right platform that loads fast without annoying the visitors. Online stores serving a local as well as a global audience need content marketing to make the best use of their products and services, utilize CDNs to ensure that all customers have a pleasant user experience, regardless of location.
Optimized content marketing
Rank higher by taking the right approach and paying attention to little things as they can make a huge impact. For content marketing, there are certain set rules that must be followed to be in google’s good books. Apart from having a great CDN platform, using the right keywords, having relevant images on the website, product descriptions that answer the customer queries, backlinks, meta tags, and meta descriptions can guarantee effective content marketing. However, rest assured that if your content doesn’t load timely for the customer to see, there is no point in all the effort that you put in. In a nutshell, content optimization using the content delivery network is the way to ensure long-lasting and impactful content marketing.
CDN for eCommerce
The content delivery network enables eCommerce websites just like any other industry to deliver content at an extraordinary speed. Most fashion and lifestyle websites are loaded with images that make them engaging, eye-catching, and entertaining. Not only that, such content ensures a higher conversion rate as well. Images and other files, without a doubt, look appealing, however, they make the website a lot slower. The load time is increased which can be really frustrating for the audience. And according to many surveys and research, if a page takes more than a few seconds to load, the visitor is likely to abandon the website. But thanks to CDN, regardless of bandwidth (traffic levels) or the user’s location, it can manage the speed as well as the quality of content efficiently. Without CDNs, load times for eCommerce stores are considerably longer for users, specifically those who are hundreds or thousands of miles away from the host servers (such as European customers for US-based stores).
Importance of CDN for content marketing
Among many other benefits of using content delivery network platforms for content marketing, some of the major ones include maximum reach, security, higher conversion, etc.
Improved speed and security
37% of site visitors will leave if a website takes longer than 5 seconds to load and Google will assume that something is wrong with the website. So if you’re relying on a leading content delivery platform, your visitors are likely to have a great user experience with the lightning-fast loading website speed.
Moreover, a CDN comes with multiple security features that prevent DDoS attacks. Many come with the option to enable SSL. A safer website can earn customers’ trust and lead to better conversion.
Less bounce rate
The virtual world of the internet is based on user experience. The happier the customer, the better outcome your content marketing campaign will have. If your website doesn’t load properly, users will bounce – and a high bounce rate is bad for the SEO with ultimately affects conversion. It doesn’t matter how good your content is, users will leave if it isn’t loading faster.
As far as content marketing is concerned, don’t leave any stone unturned to ensure a great outcome. All of your efforts towards high conversion rates will become ten times more efficient with a reliable content delivery network platform. So go ahead and opt for 5centsCDN which is affordable, offers quick loading time, high-quality content, and guaranteed security.
