See exactly what happened to every ad opportunity: the cue that triggered it, how much of the break was filled, which ads played, how far viewers watched, and what it earned. Built for SSAI, CSAI and SGAI across live, VOD and FAST channels.
| Break | Time | Type | Trigger | Declared | Filled | Fill status | VAST | Creatives |
|---|---|---|---|---|---|---|---|---|
| BRK-20418 | 21:00:04 | Pre-roll | Session start | 30 s | 30 s | Full | Success | 2 |
| BRK-20419 | 21:14:32 | Mid-roll | SCTE-35 splice insert | 120 s | 120 s | Full | Success | 4 |
| BRK-20420 | 21:29:10 | Mid-roll | SCTE-35 splice insert | 90 s | 60 s | Partial | Success | 2 |
| BRK-20421 | 21:44:51 | Mid-roll | SCTE-35 splice insert | 120 s | 120 s | Full | Success | 4 |
| BRK-20422 | 21:59:37 | Mid-roll | SCTE-35 time signal | 60 s | 60 s | Full | Success | 2 |
| BRK-20423 | 22:11:02 | Post-roll | Session end | 30 s | 30 s | Full | Success | 1 |
Video ad analytics measures how ads perform inside your streams: how many ad opportunities you have, how many get filled, how many ads start and complete, and how much revenue they generate.
Most ad reporting stops at the final numbers, such as impressions, fill rate and revenue. When those numbers come in short, it can't tell you why. 5centsCDN connects every step between the ad cue and the revenue, so you can find the exact point where an ad opportunity was lost.
Every lost ad dollar leaks out at a specific point. 5centsCDN shows you which one.
No SCTE-35 marker means no ad break, and no chance to sell it.
The break opened, but only part of it, or none of it, was filled with ads.
The ad server returned an error, an empty response, or nothing in time.
The ad started, but viewers dropped off before it completed.
Ads are delivering, but not fast enough to meet the campaign's goal.
Because 5centsCDN runs the stream, the ad insertion and the ad server, every step of the chain is measured in one place. You don't have to stitch together reports from separate vendors.
SCTE-35 Cue. The marker detected at ingest that signals a break is coming.
Your key monetization metrics, in one overview. View any date range at your chosen granularity, and export everything to CSV.
Open any break to see its ad break timeline: the exact sequence of ads that played, how long each ran, and the tracking events each one fired, plus the viewer session behind it.
For every ad request, see the decision behind it:
When a break comes back partially filled or unfilled, the pod decision shows whether the cause was demand, targeting or duration constraints.
See how each ad performs, from impression to completion:
Find the ads viewers watch to the end, and the ones they drop off from.
Every ad tracking event is logged individually, using industry-standard VAST tracking events: impression, start, first quartile, midpoint, third quartile and complete.
For each event you see its position in the ad break, the session and creative it belongs to, and the tracking beacon that was fired. When an advertiser questions a number, you have the full record behind it.
Know whether every campaign will hit its goal before it's too late:
Spot a campaign falling behind early, while there's still time to adjust targeting, priority or pacing.
Build the exact report you need by filtering on any of these dimensions.
Every error is recorded with full technical detail, such as an origin manifest that couldn't be fetched, the HTTP status, the URL and the message.
21:41:07 ORIGIN_FETCH HTTP 404 url=/movies/ch1/index_1080.m3u8 msg="Origin manifest could not be fetched"
Total ad insertions, ad impressions, and ad-related egress by day or hour.
A FAST channel's revenue drops overnight.
The Ad Breaks view shows breaks coming back as partial fills, and the pod decisions show the cause: a new campaign's maximum ad length is shorter than every creative on offer.
One setting fixed, fill recovers.
A sponsor questions the completion numbers on their spots.
You export the event-level log showing every impression, quartile and complete, with the session and ad break behind each one.
The conversation ends quickly.
5centsCDN Ad Manager, or your existing third-party ad server and VAST demand. Ads from either appear in your analytics.
The SCTE-35 cue detected at ingest is the same cue that opens the ad break here, and tracking events fired at playback are reported here too.
Export every report to CSV, or pull all ad analytics data through the 5centsCDN API into your BI tools, revenue reporting or advertiser dashboards.
API ReferenceFollow every ad break from cue to revenue, across every stream you run.
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